Media Angle Template for Subject Matter Experts

Stop Pitching Your Story. Start Pitching Their Solution.

You've got the expertise. You've done the work. Maybe you've even written the book.

So why aren't journalists responding to your pitches?

Because they don't care about your credentials—they care about their audience.

The brutal truth: Editors receive 300+ pitches every single day. Most get deleted within seconds because they all sound the same: "I'm an expert in X and I'd love to share my story."

Your zero-to-hero journey? They've heard it 47 times this week. Your book launch? So has everyone else. Your impressive credentials? Great context. Terrible hook.

What actually gets you featured:

Showing editors exactly how your expertise solves a problem their audience is facing right now.

That's where this template comes in.

What You're Getting

This isn't just another "pitch template" that tells you to write a good subject line.

This is a complete strategic framework that helps you:

✅ Map your expertise to specific audiences (not just "business owners" or "everyone")

✅ Identify 3+ media-ready angles from your single area of expertise

✅ Build a relevance calendar so you know exactly when to pitch each angle

✅ Translate expert-speak into audience benefits editors actually care about

✅ Track trends and triggers that make your expertise immediately newsworthy

✅ Create an angle bank so you're always pitch-ready when opportunities arise

Inside the Template:

Part 1: Expertise Foundation Document what you know and why it matters (without leading with it)

Part 2: Audience Impact Mapping Get crystal clear on who benefits and at what level

Part 3: The Angle Formula Transform your expertise into 3+ pitch-ready story angles using the proven framework: Current Event + Your Expertise + Audience Benefit

Part 4: Relevance Calendar Map when each angle becomes timely (because timing is everything)

Part 5: Pitch Translation Guide See side-by-side examples of what NOT to say vs. what WORKS

Part 6: Quick Relevance Check A 3-question filter to know if your angle is ready to pitch

Part 7: Angle Bank Your running list of potential angles as you spot opportunities

Who This Is For:

✔️ Subject matter experts who know they should be getting media coverage but keep getting ignored

✔️ Authors and speakers tired of the "I wrote a book, feature me!" approach that goes nowhere

✔️ Consultants and coaches who want to build authority through earned media (not just paid ads)

✔️ Introverted professionals who'd rather be strategic than salesy about visibility

✔️ Anyone who's ever thought "Why do THEY keep getting featured when I have better expertise?"

Who This ISN'T For:

❌ People looking for journalist contact lists (this is strategy, not a database)

❌ Anyone wanting to "go viral" without doing the strategic work

❌ Experts who aren't willing to shift perspective from "me" to "their audience"

What Makes This Different:

Most media training focuses on how to pitch.

This template focuses on what makes a pitch actually worth responding to.

It's based on 20 years of PR experience and the hard truth that your story isn't the story—the value you bring to their audience is.

This template forces you to think like an editor, not just an expert hoping for coverage.

Formats Included:

PDF version (print it, fill it in with a pen if that's your style)

The Real Value:

This template doesn't just help you write better pitches.

It changes how you think about your expertise in relation to media coverage.

Once you understand that it's not about you, everything shifts. You stop taking rejection personally. You start spotting opportunities everywhere. You build angles that actually get responses.

And yes—you finally start getting featured.

Ready to stop being ignored and start being featured?

Download the Media Angle Template and start building pitches that editors actually want to read.